It is incredible working with our clients to determine how much of the anatomy to include in order to give surgeons an outstanding experience with a medical device. We try to exclude the parts of the procedure that aren’t critical to the learning – as much as to focus on the key messages as to keep the complexity, weight & size of the model down. Sometimes a company has a number of targets and we absolutely love it when we choose a beautiful one.

OBP Medical wanted to demonstrate their retractor and give physicians a memorable hands-on experience. The OBP ONETRAC single-use cordless soft tissue retractor has an integrated light source and smoke evacuation channel. This ready-to-use device eliminates the time and expense of reprocessing and reduces the risk of cross-contamination. (www.obpmed.com)

A custom model was created with a looks-like surgical incision and was specifically designed to accept OBP ONETRAC.

“Our Pulse MDM breast model has been extremely effective in helping demonstrate the features and benefits of our product line to prospective customers. Pulse MDM was also great to work with. They were collaborative and receptive to all of our requests and feedback. I would highly recommend Pulse MDM to other companies looking for custom anatomical models.”  …Matthew T.  Chief Marketing Officer

If you are at an exhibit, attending a conference, in a physician’s office, or even in a hospital hallway, you may have just seconds to capture a physician’s interest. Custom models are visually striking, deliver an inviting physical experience, are made to be totally congruent with your marketing, and are extremely compelling to potential customers. Demonstrate your differentiators, lengthen crucial conversations, and give surgeons hands-on practice with your device right at their fingertips.

Let’s talk about the story you wish to tell and how you can create a fully choreographed custom experience for surgeons.