Can You Sway the Value Analysis Committee?

Donna, I wanted to give you this success story: one of our sales reps was using the new demo model to demonstrate our device to a prospective client. The physician liked how the model communicated the device’s value & unique capabilities so much that he actually took our device with the model to the hospital’s value analysis committee and demonstrated it for them. The committee approved our device and is working on replacing two devices that are currently in use at that facility with our product.           …R.L. Product Manager Endosurgery

If you are still mulling the idea of a custom demonstration model, here are five reasons to take the leap:

1. Surgeons; by their very nature, are hands on people.
2. Whenever you add ‘touch’ you boost comprehension & recall.
3. Communication is 55%Visual, 38%Vocal, & 7% Verbal.
4. Cadavers don’t (usually) come with replaceable parts.
5. Tangible & portable proof of your product superiority is hot!

We work with Medical Device groups every day, crafting vehicles that show how, where, and when a device is better than the competitor’s. We listen to you tell your story then design the surgical experience around that – how you distinguish your device, your approach to patient care, the way you influence trial & adoption and how you want to impact sales.

The Pulse MDM team gets ridiculously excited learning about a device and procedure and dreaming up ways to craft a visually striking, tactilely tempting, utterly unforgettable experience for surgeons. Let’s talk soon!