We know that multi-sensory experiences promote comprehension, retention, & recall.

Presenting & training using a 3D model adds touch with the visual & auditory content, boosting engagement with your audience, intensifying the impact you make with your potential customers, making your medical device even more memorable.

We asked Speaker Skills Coach Greg Brower for his advice in helping the trainer & presenter to connect to their audience. Here are a few tips on how to use a model to best effect.

The client is your focus. This is in every sense. Your presentation should take into account your client’s expectations, challenges and needs. It should definitely be designed to address the application, effect on patient care, as well as the impact on both time & money. But you will also need to make sure that you look at and engage the physicians directly. Pay attention to your audience; don’t save your eye contact for your model.

Tell a good story. A list of features or a data dump is not interesting nor is it memorable, so start with a story. A good story provides the context and will make your demonstration relatable, relevant, & noteworthy. The story may contain those key features and valuable data, but more importantly it will give you a narrative on which to build.

Break it down. Just like the digestive tract you have to break it down for it to be digestible. People can’t remember 10 or 20 steps. By breaking the information & instruction into smaller chunks you will boost retention.

Good Timing. Do find out how much time you will have with your prospective customers. You should budget 1/3 of your time for your presentation/demonstration and 2/3rds for hands-on practice & feedback.

Which brings us to Practice. (This is our favorite part!) Practice is vital to take the application of your device from theory to reality. When you give physicians practice using your device not only will you make your brand unforgettable (unforgettable!)you will help them achieve mastery using your device. Practice also gives physicians the opportunity to discuss with their peers. Some of the most interesting discoveries (your product’s key features) or arguments (your product’s competitive differentiators) may come out during those discussions. It adds credibility to learn about product features from a peer and if there is a Key Opinion Leader in the bunch it will powerfully reinforce your message.

One more thing. When presenting with a device or model that is small enough to hold in your hand…try holding it in your left hand. In cultures where people ‘read’ from left to right – they will look at you while you are talking then look at your device and then do it again. It’s a brain thing.

Are you ready to imagine demonstrating your device in a much more compelling manner?

Let’s meet or speak. Once we understand your device, your procedure, and your key strategic messages, we will sketch some model concepts of what your model could look like. Or if you are currently using a model that is not quite meeting your needs, let us take a crack at it. We are likely to come up with a surprising solution. We are clever like that.

If you would like a fantastic trainer, coach, facilitator to work with your group, Greg Brower has helped thousands of speakers & presenters differentiate themselves from the competition. [email protected]