A custom demonstration model made for your medical device and procedure is a model that has never been made before.
An early step in creating your custom model is the model concept sketch.
To start, we will want you to tell us precisely the experience you want surgeons to have. You will tell us how the anatomy and the device need to interact. You will detail what the surgeon should see and feel and come up against. You will describe how you wish to differentiate your approach. And you will show us key features to highlight. When we have a good understanding we will provide a model concept sketch.
A model concept sketch does a bunch of things:
- It shows you what your model could look like
- Allows you to evaluate how your model would work
- Ensures our team’s interpretation fits your needs
- Gives you something that will engage your stakeholders
- And it may even help you to get the project financed!
Why is it good to have a model concept sketch?
The sketch provides a starting point to refine and assess the model design before the model is developed. We can base the sketch on our digital human or match it to images, videos, animations that your company has created. Eventually, existing data can be consulted and disease states, anatomical anomalies, or variations can be included.
How is the concept created?
Pulse MDM Founder; Allison Rae, has a knack, a true savant ability to ‘see’ the possibilities for your model. Combining her education as an Industrial Designer, a career in model making, and a love of all things anatomical, she knows what is possible and has mad skills in creating beautiful vehicles that deliver an unforgettable hands-on experience for surgeons.
What is possible with a model concept?
Sketches are generally simple renderings to make our (“our” as in your group and ours working together) initial ideas come to life and to give us all a much easier way to discuss options. Occasionally, we are asked to make a number of versions of the concept. We can do that for a fee. CAD drawings are provided later when the project has commenced as part of the design & development portion of model creation.
Anything else?
The model concept sketch is created at no charge to the client. We do this for a couple of reasons.
First; most of our clients in Medical Device training and marketing have never embarked on a product development project like creating a biliary tract, or 50 kidneys, or 300 pancreases, or 1,000 uteri, before. The sketch is the most concrete way we can communicate our ideas to you that will give you the confidence you need to take the next step and to get others to jump on board.
Second; the sketch is a road map that we use to quote the project realistically and to accurately plan what materials may be selected and what parts will be required.
Third; we are able to retain all rights to the design and get your agreement that you will not use the design to make a model with any other organization.
How can I start a project and get a sketch?
Ask for a Pulse MDM Project Survey. The survey is the first step in teasing out all of the criteria for the story you wish to tell and the experience you wish to give surgeons.
We can meet if you want to get your hands on some delightfully squishy body parts (I am not suggesting what that sounds like at first glance) or we can speak and you can tell us about what you would like to achieve.
If you have images and videos of your device and procedure, we would love to see them. (Allison jokes that she has seen so many hysterectomy videos that she could likely perform one in an emergency situation.)
If you want us to attend your next team meeting to dream about the possibilities, we will, with bags full of body parts, sales kits, and device replicas. It is a blast!
If you want to invite us to your next lab, Let’s Do It!
If you are already using a model but it is not quite meeting your needs, send it to us. Tell us what you like, what you don’t like, what you wish it could be, and what you wish it could do. We can talk renovation or new model creation using that existing model as the starting point.
And… if you have found yourself responsible for breathing life into an ancient product, Allison is ridiculously creative and can come up with surprising, uncommon, totally cool&groovy solutions that will absolutely grab a surgeon’s attention and give your associates a new way to spark critical clinical conversations.
Hmmm…. Should you?
A concept sketch is a no-risk way of considering if your organization could possibly;
WOW, participants at your next congress or conference,
Give surgeons repeated practice with your device before they are in the OR,
And a not-small-thing,
Discover how your team members in the field can offer a unique hands-on experience with your device in any setting, in every location, around the globe!
Let me know if you want us to take a colored pencil to paper.