A prospective client told us recently; 

“Several years ago the department purchased various models and they were never used – even by the sales force.”

We can appreciate that. You only want to invest in tools that will have use and will deliver the experience desired for your associates and ultimately for their clients. You can say no to off-the-shelf models.

But not using existing models or existing models having a limited application is not necessarily an indication that using models does not work. 

Our Medical Device contacts who have purchased off-the-shelf or stock, pre-made anatomy models have found that they do not give clinicians an experience that is congruent with their message & their brand, and the models do a subpar job at highlighting how they distinguish their specific medical device. 

More than 25% of our new clients have a model that they are currently using when they contact us. They know precisely what they like and importantly what they don’t like and what they wish it could do. This information through trial is so very valuable in designing a custom vehicle that can fulfill all of their requirements. 

If you are ready for an upgrade when demonstrating your device or providing surgeon training please send us images of the model that you are currently using and tell us how it could better meet your needs. It is a blast figuring out more effective ways to tell your story, exploring how you can give clinicians a custom hands-on experience, and discovering how you can provide a repeatable surgical scenario, anywhere in the world. Contact Pulse Medical Demonstration Models today!

Rick K. of ProceptBioRobotics receives the PulseMDM Golden Prostate Award as an honorary model maker for his unwavering commitment to training model development by creating an exceptional hands-on experience for surgeons.

1. How frequently are you giving surgeons hands-on practice with your medical device? 

Dr. Cardiologist says; “I really need to sample or trial a product first, ideally in a realistic environment before I commit. I want to use it, feel it, and get comfortable with it. It’s important for me to try a product and practice with it as much as possible before I use it on a patient.” 

At Pulse Medical Demonstration Models we know the challenges of offering opportunities to try your device.

Having one animal or cadaver tied to one location on one date reduces the probability of providing training for your targeted specialists. And the total cost for each event can be considerable. Creating a custom model will give you the ability to offer clinically relevant practice and deliver training in groups or one-on-one in any setting, in any location.

2.  During a lab, how many participants get to try your device? 

Dr. Urologist says; “I want to practice the procedure myself and more than once. And it is critical that I’m not the only one who is familiar with the device and procedure. I want my whole team involved in the training. When we get repeat passes with the device that is where we really sharpen our skills.’

The focus is to design a model that gives all participants a fresh try. We want your potential clients to apply their knowledge gained during your didactic or KOL presentation, immediately and repeatedly.

3. Does the lab specimen always offer the tissue qualities or pathologies you would expect in a live patient? 

Ms. Medical Device Executives says; “We want our clients to build confidence and develop accuracy essential for transitioning to the OR. If the anatomy doesn’t match our criteria or the tissue is degraded they will not gain assurance in our brand.

Our goal is select the materials, formulations, and assembly that provide the right softness, appropriate resistance, desired tortuosity, smoothness, stretch, finish and correct ‘pop’. We can create healthy and diseased organs, colluded vessels, tracts with strictures, and have conventions for interchangeable operable anatomy targets. Our medical device clients are involved in the selection and creation of the model which sometimes involves one or two preliminary or ‘ugly’ models to figure out the most difficult parts in accurately matching a clinical experience.

4. Is your anatomy target destroyed after one or two procedures? 

Every surgeon deserves a fresh try with your medical device and procedure. Animals and cadavers offer limited use. A smartly crafted anatomy model can be designed with consumable & replaceable parts so that every participant can experience how you differentiate your device.

5. Can you offer clinicians a physical experience with your medical device in any setting?

There are no restrictions for where and when you can use a custom anatomy model. Easy to carry, set-up, and refresh, you can offer training with your medical device anywhere – hospital, office, exhibit, or hotel conference room. And compared to a lab animal or cadaver, clean-up is a breeze – you can pack up and go in a matter of minutes.

6. Will you deliver tangible training in new and emerging markets this year?

Our medical device clients tell us that their custom models are in the heaviest demand and in near-constant rotation in new markets. The clinicians in emerging markets really want to add new devices and procedures to their practices. They want to be on the cutting edge in terms of their peers. And they want to experience a new product or a new procedure first hand.

7. Do you have plans to increase trial with your medical device and procedure?

One client told us that their aim was to increase the overall number of procedures performed worldwide, through which they could achieve their goal of improving patient care. With their custom created urology training model and by partnering with local KOLs they found that by focusing efforts on clinician training they could dramatically impact procedures performed, the number of patients treated, and ultimately devices sold.

8. Are you building practical skills that surgeons can take into the OR? 

Pulse MDM enables medical device manufacturing companies to provide surgeons with greater assurance in a new product & procedure as they safely practice, learn, and trial. Custom models simulate real-world surgical scenarios, empowering the clinician as he/she secures relevant experience and expertise related to clinical practice. As a result of increased, hands-on knowledge, Pulse MDM & each of our medical device clients, support physician’s pursuit of best clinical-economic decision making and optimal patient care.  

Are you now imagining a custom medical demonstration and training model to support your efforts next year and beyond?

Let’s talk about your medical device, the procedure, the properties of your anatomy target, how you differentiate your device, and the hands-on experience you want to give surgeons.

Tell us a when you would like to speak or meet and ask for a Project Initiation Survey to give clinicians a custom hands-on experience with your Medical Device.

A hands-on surgical experience. Specifically designed for your medical device & procedure. Engage surgeons in clinical conversations while they practice. Easy setup & refresh gives every participant a fresh shot. Created for portability with no restrictions for use anywhere around the globe.

Medical device manufacturers choose Pulse MDM to create custom anatomy models to demonstrate a specific medical device, a portfolio of devices, or procedures. Medical Device R&D Engineers and Pre-Commercialization teams ask Pulse MDM to create realistic anatomy they can perform early device developmental tests on, easily and quickly. Marketing teams engage us to make models that will engage clinicians in memorable and interactive experiences to showcase their key differentiators. These can be take-along models for the sales force or larger trade show models.

What started as a simple request for a stand to display a Medical Device at an upcoming exhibit quickly evolved into creating a demo model that provides a hands-on experience for surgeons. The Hemospray team at Cook Medical described the benefits of Hemospray to us during an initial conversation and Allison Rae (PulseMDM Founder & CCO) said; “Let’s give physicians a way to try it right there at your booth!”  A few tests and prototypes later, every surgeon can now get a memorable visual & tactile experience that is quickly and easily repeated with the replaceable “gastrointestinal” treatment targets. Once we understood the story Cook Medical wanted to tell and how they differentiate their product, it opened up a whole world of possibilities to help their device stand out among all of the exhibits. You can challenge us with your; “How can we demonstrate this device?” opportunity. It is a blast creating unforgettable experiences for surgeons.

Christian R. of #BostonScientific is awarded the PulseMDM #GoldenKidney as an honorary model maker for his extraordinary efforts in creating exceptional hands-on experiences for surgeons. Congratulations!

Pulse Medical Demonstration Models creates clinically realistic custom medical models essential for medical device physician education, surgical skills training, sales demonstration, direct to patient marketing, medical exhibit displays, internal sales training, and pre-clinical validation testing. Contact us today for more information!

Please tell us how you rank different activities for sales, marketing, and training with your medical device.

https://www.surveymonkey.com/r/9N8Z6TB

The goal is a fully choreographed and repeatable experience for surgeons with your device, performing your procedure, on your anatomy target.

The result is a visually striking, tactilely tempting vehicle, that reinforces your key strategic message and highlights how you differentiate your brand. Surgeons will get to practice deploying your medical device and performing your procedure. Consumable replaceable parts give surgeons a chance to examine their work and try again, building skills to transfer into the OR. Custom models make it possible to do demonstrations and deliver training absolutely anywhere in the world!

Contact Pulse MDM 

Pulse MDM creates clinically realistic custom medical models essential for medical device physician education, surgical skills training, sales demonstration, direct to patient marketing, medical exhibit displays, internal sales training, and pre-clinical validation testing.