Leadership Styles
Leadership isn’t always defined by what you do. Sometimes it’s defined by what you don’t do.
Who’s More Fatigued?
Despite the overwhelming evidence that it’s the soldier, it’s actually the doctor.
No matter the challenge, the design process can make a difference
The design process is what allowed the far-flung team of technologists, healthcare professionals, MIT professors, and students to design a ventilator and commence manufacturing within 30 days.
Essential v. Non-Essential Surgeries
Our friends at global investment bank Canaccord Genuity report the following statistics on surgeries and visits based on late March surveys:
Models Join The Fight Against COVID-19
It sounds like a cheap shot to say, “They call Pulse Medical Demonstration Models,” but, in fact, they do.
The Inanimate Object vs The Inanimate Salesforce
The object on the left you can put on shelf. The object on the right you can put in front of a patient or a physician. The one on left the will provoke reflection. The one on the right will enable physicians to understand the impacts and advantages of surgical procedures and or new medical devices.
The NTL Institute for Applied Behavioral Science lays it out pretty clearly with its well established Learning Pyramid. Specifically when recipients are exposed to new information through a model or experience:
- They remember nine times more information than what is gained through reading alone.
- They remember nearly five times more information than what is gained through listening alone.
- They remember about three times more information than what is absorbed through seeing alone.
Higher levels of information retention lead to higher levels of engagement and higher sales. That’s why I call medical demonstration models an inanimate sales force.
I invite you to review our portfolio of models at pulsemdm.com, or to call or email at (267) 789-6515/allison@pulsemdm.
Enthusiastically,
Allison Rae
Sources:
NTL Institute: https://www.ntl.org/about-us/ntl-legacy/
Learning pyramid: https://acrlog.org/2014/01/13/tales-of-the-undead-learning-theories-the-learning-pyramid/comment-page-1/
#healthcare #medicaldevices #medtech #training
Medical Demonstration Models Raise The Bar On Clinical Training
Helping medical professionals develop their clinical skills is hard. Medical device training models make it easier, less expensive, and more effective.
A client at a global med-tech company, someone in the trenches of device marketing and education, recently wrote a recommendation on LinkedIn for Pulse Medical Demonstration Models and highlighted the key features of effective models:
- Must be durable. A demonstration model gets used. Over and over. It needs to perform perfectly each time.
- Must be visually striking. Yes, a model must support your brand, but also must be physically provocative enough to attract users and facilitate use (and travel easily, which runway models rarely do).
- Must raise the bar. A demonstration model must stand out against off the shelf models. If you don’t care enough to put a device’s unique properties on display, why would a prospect or trainee?
I invite you to review our portfolio of models at PulseMDM.com, or to call or email at (267) 789-6515/Allison@PulseMDM.
Enthusiastically,
Allison Rae
Note: The model pictured here was developed for the testing of suture placement and fastening during cardiac valve replacement surgery. The targeted anatomy was heart, aorta, ribs and skin. To see the complete case study, visit https://www.pulsemdm.com/projects/thoracic-cavity-medical-device-rd-model/
You can mend a broken heart
But it requires specialized training that is challenging under the best of circumstances. The Journal of Thoracic and Cardiovascular Surgery cites
- a shrinking applicant pool,
- high attrition rates,
- an aging thoracic surgery workforce and
- resident workweeks greater than 80 hours
as significant challenges to surgical training. New, potentially life-saving devices can get stopped at the training bottleneck.
The learning to be a thoracic surgeon is a dynamic process that requires continually updating as medical device manufacturers invent novel and less invasive ways to treat patients. 20 years ago, who could have foreseen replacing an aortic valve through a tiny incision in the femoral or the need minimally invasive complex cardiac procedures or the sophisticated robotic general thoracic procedures? Medical device manufacturers need to provide training for cardio-thoracic surgeons so they can feel comfortable with new technology to ultimately improve patient care.
Medical device manufacturers can constructively contribute to the training regime with demonstration models that provide insights into surgical procedures and possibilities. Healthcare is a hands-on business, training is most effective when the clinician is involved in a physical learning experience. Clinically realistic models simulate the look and feel of human organs to provide that hands-on involvement. They are built to be endlessly reused so the knowledge they offer can be repeated many times without additional cost.
This model shows a heart pump device and provides realistic suturing and placement information.
Source: https://www.jtcvs.org/article/S0022-5223(17)30844-9/pdf
We are eager to learn about how you demonstrate your approach and excited to understand the story you want to tell clinicians, surgeons, patients, and investors.
Let’s set up a phone call or you can invite us to your office. We will forward you a project questionnaire and ask for links to your brand, photos of your medical device, and videos of your procedure. Once we understand your goals we will begin sketching some model concepts that will give physicians a dynamic hands-on experience.
Direct-to-Patient Medical Device Marketing
Michaela M. of Medtronic receives the PulseMDM Golden Heart Award for outstanding dedication to custom anatomy model development and for creating an exceptional direct-to-patient experience. Direct-to-Patient medical device marketing can happen at every targeted clinician’s office, hospital and healthcare facility.
A custom anatomy model will highlight your product differentiators and make your story understandable and unforgettable.
If you want surgeons to have a multi-sensory way to demonstrate your medical device and procedure, a custom anatomy model will engage patients in a visual and tactile experience.
Contact Pulse medical Demonstration Models and let’s talk soon!