What can you tell us about your medical device? First, we want to fully understand the story you are trying to tell; the device, the procedure, the anatomy, what differentiates your particular approach, and the key sales messages. Second, we will tease out the must-haves & the nice-to-haves for creating a compelling and memorable experience for physicians. […]

You may already have a model to demonstrate your medical device. It is partially suitable and somewhat functional. The model gets used regularly but you can tell generally without enthusiasm. You have gotten feedback from the sales and clinical teams about the size, the weight, the shipping cost, how difficult it is to set up, and […]

PulseMDM with our client; a medical device marketing manager, began working on concepts for a custom urinary tract model focusing on demonstrating one group of devices. As the project evolved; our client expanded it to include more criteria and demonstrate more devices, ultimately developing a model that more people could use, in more settings, with […]

Is communicating your key strategic message done at the molecular level? This custom 3D exhibit model molecule, created for a pharma group, is making their discussions with physicians even more dynamic. The company wanted an addition to printed materials and animations for their trade show booth to really engage physicians and start conversations about their new drug. About the […]

“Multi-sensory training protocols, as opposed to unisensory protocols, can better approximate natural settings and, therefore, produce greater and more efficient learning.” Shams & Seitz, University of California If you are inviting a surgeon to train using your device or if you have an opportunity to demonstrate your procedure, you could be adding ‘touch’ to your […]

You may have an inkling, just a wisp of an idea, of how you would like to demonstrate your medical device & procedure. Custom 3D models can be crafted to support your Physician Education, Sales, Marketing, and Training efforts in addition to or even taking the place of videos, animations, virtual instruction, and labs. When […]

“It was my arm standing in as the C-arm, my cell phone as the fluoroscope, an iPad and a block of silicone… that was our first training model.” Jerry Long, Director of International Marketing at Boston Scientific had a challenge; “How could we as a company and as an industry impact the number of endourology procedures […]

We know that multi-sensory experiences promote comprehension, retention, & recall. Presenting & training using a 3D model adds touch with the visual & auditory content, boosting engagement with your audience, intensifying the impact you make with your potential customers, making your medical device even more memorable.   We asked Speaker Skills Coach Greg Brower for his advice […]

Imagine being a Medical Device Engineer and you’ve got, let’s say, some sort of catheter. You’ve just had a really novel idea around how it moves through the vascular system. In order to test how it steers & progresses through the vessel, you have cobbled together an initial model that’s made from paper towel tubes, […]