Leadership Styles
Leadership isn’t always defined by what you do. Sometimes it’s defined by what you don’t do.
Who’s More Fatigued?
Despite the overwhelming evidence that it’s the soldier, it’s actually the doctor.
No matter the challenge, the design process can make a difference
The design process is what allowed the far-flung team of technologists, healthcare professionals, MIT professors, and students to design a ventilator and commence manufacturing within 30 days.
Essential v. Non-Essential Surgeries
Our friends at global investment bank Canaccord Genuity report the following statistics on surgeries and visits based on late March surveys:
Models Join The Fight Against COVID-19
It sounds like a cheap shot to say, “They call Pulse Medical Demonstration Models,” but, in fact, they do.
The Inanimate Object vs The Inanimate Salesforce
The object on the left you can put on shelf. The object on the right you can put in front of a patient or a physician. The one on left the will provoke reflection. The one on the right will enable physicians to understand the impacts and advantages of surgical procedures and or […]
Medical Demonstration Models Raise The Bar On Clinical Training
Helping medical professionals develop their clinical skills is hard. Medical device training models make it easier, less expensive, and more effective. A client at a global med-tech company, someone in the trenches of device marketing and education, recently wrote a recommendation on LinkedIn for Pulse Medical Demonstration Models and highlighted the key features […]
You can mend a broken heart
But it requires specialized training that is challenging under the best of circumstances. The Journal of Thoracic and Cardiovascular Surgery cites a shrinking applicant pool, high attrition rates, an aging thoracic surgery workforce and resident workweeks greater than 80 hours as significant challenges to surgical training. New, potentially life-saving devices can get stopped at the […]
Direct-to-Patient Medical Device Marketing
Michaela M. of Medtronic receives the PulseMDM Golden Heart Award for outstanding dedication to custom anatomy model development and for creating an exceptional direct-to-patient experience. Direct-to-Patient medical device marketing can happen at every targeted clinician’s office, hospital and healthcare facility. A custom anatomy model will highlight your product differentiators and make your story understandable and […]