When Models Marry Cadavers
How Hands-On Models and Cadaver Labs Create the Best Experience for Training Medical Professionals Cadavers have been used for medical training and research since the 13th century. Over the past several hundred years, cadavers have undoubtedly enhanced the medical profession and allowed a mode of training that garnered a realistic and generally reproducible training experience. […]
Should I Use 3D Printing For My Anatomy Models?
Should I Use 3D Printing For My Anatomy Demonstration and Training Models? Although 3D printing originated in 1984, the technology has caught fire in the past 15 years or so. It’s become a buzzword in many industries involved in engineering and design (and, more recently, medicine). With all of the publicity surrounding it, it’s reasonable […]
What’s Next in Medical Device Marketing & Training
Nobody could have predicted how the pandemic would uproot medical device marketing and training. But there’s one prediction we can safely make today: The hoops we jumped through to keep sales reps engaged and trainers training—from their homes—did more than shift us to virtual meetings and presentations. It kicked open the door to new ideas […]
It’s More Important to Feel Good than to Look Good
Barbie looks good. But when it comes to training physicians with new medical devices and procedures, how the medical demonstration model feels is more important. Those hard plastic models we’ve all seen in physicians’ offices look interesting, but you can’t do anything with them. The model pictured above was developed to train clinicians on a […]
Shrimp vs. The Medical Demonstration Model
Shrimp Medical Demonstration Model √ Barbecue it √ Scope it √ Boil it √ Ultra-sound it √ Fry it √ Suture it √ Saute it √ Bandage it √ Sear it √ Ablate it √ Broil it √ Squeeze it √ Stew it √ Stent it √ Inject it √ Pressure it √ Navigate it […]
Do You Need These For Med Device Training & Marketing?
Unequivocally no. The new marketing model is this: Get models on-site while sales representatives demonstrate off-site.
Which Medical Training Device Is Easier To Ship?
The item on the left, an Operable Robotic Throat Surgery Model, can be shipped with the container it came in. Just call 1-800-GoFedEx and it will arrive the next day wherever medical professionals need to be trained.
High Tech Vs. High Touch
In his seminal work Future Shock, author Alvin Toffler discoursed on the theme of high tech versus high touch. Toffler posited that as technology-saturated our lives, we would increasingly seek opportunities for face to face, human interaction.
Experience Matters
Don’t get me wrong. I like the back of the napkin ideas. They gave us Southwest Airlines and Seattle’s space needle.