Listening to a seasoned and successful Medical Device Sales Rep . . . Here’s what we learned: 1.   Avoid the “Spray and Pray” approach Salespeople will use a “spray and pray” method. They say a lot without really saying anything. They are not understanding the client’s needs or perspective. Instead, they “spray” them with predetermined talking […]

Built For the Job Today, we arrive at the fourth and final installment of our series that aims to answer the question, “Do all medical demonstration models need to represent anatomy?” (Spoiler: The answer is no).  In the first three articles of the series, we discussed how and why device replicas are used, how medical […]

The Fortress in Devicia: A Fairytale with a Lesson for Today It’s a magical time of year, and we could all use a little more magic in our lives. If you’ve read the previous two “Ask Allison” posts, you know we have embarked on a four-part series to answer the question, “Do all medical demonstration […]

The “Gamification” of Skills Training The ability for clinicians to practice and perfect the skills necessary to enhance and save lives is undeniably crucial. Having the right tools to accomplish that necessity is the first step.  What if those tools are not just effective but also fun, memorable, and engaging? What if they can surprise […]

If you’ve read any of the previous Ask Allison posts, you know that medical demonstration models are made to tell a story. As the name suggests, the stories these models tell involve some component of medicine. This can be anything from a widespread “30,000-foot view” to an intricate detail of a microscopic procedure. Based on […]

“Can you make my model clinically accurate?” It’s the one question that we hear more than any other. As simple as the question seems, the answer is the same annoying answer as many others you find in science and medicine: it depends. Getting the story straight The reason the answer is not as straightforward as […]

What is the most interesting story you’ve helped your clients tell through a custom model?   If a picture is worth a thousand words, then a customized model is worth a million. If all that was necessary to tell the story of your medical device was a general replica of what human anatomy looks like, […]

As with any industry that delivers a customized product to a consumer, several of the most commonly asked questions for developing anatomical models involve pricing.    How much will my model cost? What determines the price of my model? Are there ways I can save money on my model while still meeting my specific requirements? […]

Humans are incredibly intricate and complex organisms. As you zoom into the individual components that make us human, things seem to get even more complex.  Human tissue is quite literally what holds us together. It is the substance that makes up every component of our bodies. It is what gives us shape and structure internally […]