Author: Allison Rae

A custom anatomical model will be just squishy enough, just grabby enough, just slippery enough, just smooth enough, just tortuous enough, with just enough ‘pop’, challenge & resistance, that surgeons will want to get their hands on it.

Smartly designed with the smallest possible footprint, most economical consumables, your choice of beautiful materials & our selected professional finishes, we will make sure the model is easy to use, carry, store, & refresh, is durable, is congruent with your marketing, is never, ever made with woodgrain (?… yup, we’ve seen it), industrial finished metal & plastic (?… that too), velcro (the velcro on uterus just wasn’t right, not right, very, very, wrong) and is never, ever, ever, ugly or creepy.

What anatomy do you think would juice your VC Presentations, Product Demos, Exhibit Marketing, Physician Training, or Patient Education? Or which tissue, vessels, tracts, organs, or structures would help you tell your story in a tactile & tangible way?

For the amount that you will probably spend on a hotel room for each attendee at your annual conference next year, you could give every associate a gorgeous, branded, custom model that will give surgeons hands-on practice with your medical device, in any location, in any setting, over and over and over. Physicians will actually be able to go through the steps of the procedure where you differentiate your device. The choreographed experience is guaranteed to challenge long held beliefs, break open conversations, allow them to have their own discoveries, and definitely make your approach unforgettable.

And just think; if you could reduce or eliminate labs while increasing the number of times you get your device in surgeons hands, what would that mean to your expenses and your revenues?

We are putting the finishing touches on a Pancreas, Uterus, and Liver, have recently proposed an Anus, Foot, and Colon, and are currently working on concepts for a Hernia, Heart, and Biliary Tract. What brand spanking new body part do you want next year?

Let’s meet or speak about your device, your procedure, and the story you want to tell.

An eye-catching & tactilely-tempting model to demonstrate your device’s advantages will draw surgeons to your exhibit. And the conversations will be critical & in-depth when you give them hands-on experience with your device. Experts at all things squishy, we can match your anatomical targets. Adept at creating true-to-life surgical experiences, we will craft your model to be like a lab without all the restrictions. We make sure the model is beautiful to look at, smartly designed, with professional finishes, lightweight & portable, and totally congruent with your marketing & your brand. If you have exhibits scheduled for Spring 2021, we can start now; learning about the story you wish to tell and sketching model concepts.

Call Pulse Medical Demonstration Models today and our team will set up a phone call to go over your exact needs.

A medical device product demonstration model can be designed with a cartridge or cartridges that when loaded with ‘tissue’* and snapped into place give surgeons an opportunity to practice your procedure. The model serves as a holder, provides a path, guides the deployment, while adding context for your specific anatomical target and treatment. You will be able to reduce, maybe even eliminate animal & cadaver labs, and the models will make training internationally absolutely a breeze.

*So far clients have used a grape, beef tongue, and sausage casing to match treatment sites. A corresponding die is created to cut the piece of ‘meat’ to fit each cartridge as part of the custom model kit. Sound cool? Once you tell us about your device, procedure, key differentiators, and the story you wish to tell, we can sketch a model concept for you at no charge.

Contact Pulse Medical Demonstration Models. Our team will listen to your needs, have you fill out a questionnaire, and begin the design process with you.

Beautiful medical demonstration & training models begin with a smart design and choosing the most gorgeous materials and finishes possible. You will get the opportunity to see, and test, and choose the materials used to make your model. Eye-catching and tangibly-tempting; let’s create a model that physicians want to touch.

Give your medical device sales and training teams a real world, custom-made, demonstration model that gets clinicians’ attention and delivers exactly the hands-on experience you want them to have with your medical device. Contact Pulse Medical Demonstration Models today and set up a call to speak with a team member.

If your medical device offers cutting edge technology with the coolest design, you definitely shouldn’t be demonstrating it on an oh-so-ugly 1980s anatomy model. Just like the rest of your marketing & training tools, the model should be sophisticated, professional, attractive, and a perfect match for your company, your brand and specifically designed for your device. Send us photos of the model you are using right now, what you like about it & what you don’t like. Include a link to your medical device and a video or animation of your procedure. Tell us who is using the model and in what settings. Once we understand the story you are trying to tell and the experience you wish to offer surgeons (and your associates) we will create groovy-quirky-fun model concept sketches of what your model could look like at no charge.

Call Pulse medical Demonstration Models today and set up a phone call to discuss your needs. Our team is eager to learn about how you demonstrate your approach and excited to understand the story you want to tell clinicians, surgeons, patients, and investors.

1. Your model will be made uniquely for you, your medical device, treatment, procedure, & deployment. We want to learn all about your approach and will ask you to share photos, animations, videos, and the device with us if you can. Tell us everything you want to show, tell, and let surgeons experience. What is the outcome, the ‘ah-ha’, the result that you want to deliver?

2. You will be involved in and approve, the design, selection of materials, function, look & feel. We will not go away and come back with a model. Each step of the way we will want your input on how the model looks and works. Branding, portability, operability, anatomical variations, disease states, interaction of your device, how it responds to the surgeon, color choices and the materials – all have to work for you.

3. Your associate’s, investor’s, and customer’s perspectives will be considered crucial. We want to make a model that your smallest sales person can easily lift & carry and your least-experienced sales person can generate critical conversations with physicians. We want to create an experience that surgeons will tell you is very close to a surgical experience. And offer a demonstration that gets investors to jump on board.

Let’s talk soon about a vehicle that tells the story of your medical device in a visually exciting, physically inviting, and perfectly one-of-a-kind way. Pulse Medical Demonstration Models always produces custom models right for you!

Not only is this tummy our aspirational exercise goal, it also happens to be an operable component to an insufflatable laparoscopic training model. Capable of accepting a large trocar without losing pressure, it is self-healing, can be used repeatedly for insertions & punctures, and accepts sutures & staples just like live tissue. Do you have an anatomy target that you would like to provide surgeons with more opportunities for practice? Let’s talk and compare abs (just kidding). www.pulsemdm.com

Let’s set up a phone call or you can invite us to your office. We will forward you a project questionnaire and ask for links to your brand, photos of your medical device, and videos of your procedure. Once we understand your goals we will begin sketching some model concepts that will give physicians a dynamic hands-on experience.

Using anatomy models in place of animal or cadaver labs offers portability, convenience, & availability wherever and whenever you want them. No preclinical team, veterinarian, surgeon, or laboratory environment is required. Custom models can be strategically designed with consumable, replaceable components giving each participant a fresh shot at the procedure. Stored in a closet, checked as luggage, there are no limitations where you can use them. Country to country, you can set up, use, and refresh in a medical or non-medical facility. And models come with guaranteed parts; one of our clients ordered a cadaver for a prostate procedure, flew in physicians, and ‘uh-oh’ the cadaver had no prostate!

Contact Pulse Medical Demonstration Models today and start the process of producing your own custom anatomy model. Pulse MDM has a singular ability to transform every interaction your medical device team has with clinicians by choreographing a repeatable hands-on surgical scenario.