Author: Allison Rae

A medical device team wanted demonstration models to augment their animal labs and give them the ability to provide more surgeons hands-on practice with their device and procedure. Once models were created they found that they were able to deliver so many more training demos that they could actually reduce the number of labs and believe that they are on their way to eliminating labs altogether. An unpredicted benefit of the new demonstration models is that in addition to the surgeon getting the training, the surgeon’s staff members can now participate in the training at the same time, preparing them all before they are in a surgical setting.

You can give surgeons a totally choreographed experience with your medical device, on your anatomy target, with a predictable and repeatable outcome every time. Each interaction can offer hands-on practice with your device performing the critical part of your procedure so that physicians gain familiarity and increase confidence before they go into surgery. Custom medical device demonstration models are created specifically for your company and your device so that salespeople will be eager to use them and physicians will be excited to try them. Experts at all things squishy, we have conventions on how to make our materials respond to your devices in a clinically authentic and convincing way. And with you, we will pare down the model to the very essence of what is required to tell your story, achieving more trial & adoption and ultimately increasing sales & revenues. Tell us the challenges you face in giving surgeons practice with your device. We will show you a better way to engage surgeons. 

How can you get surgeons comfortable with your medical device & your approach when it is used for a new or low volume procedure? Let’s talk about creating a vehicle made of materials that will respond to your devices in a clinically authentic and convincing way, giving physicians repeatable & relevant practice with your medical device, in any venue, anywhere in the world. We are experts at paring down to the very essence of what is required to tell your story, to increase trial & adoption, and ultimately impact sales. It all starts with your device, the procedure, how you differentiate your brand, and what surgeons need to experience. More meaningful than a lecture, video, or animation and more convenient than an animal or cadaver lab, your model will give your potential customers hands-on practice with your device before they try it on a patient.

We are regularly asked if we make medical demonstration models with 3D Printers.

While rapid prototypes are often used as a step in creating a custom anatomical target, most SLA & SLS materials are rigid, not smooth, not very pretty and can be fragile, which makes them not such a great match for organs, vessels, tracts, sphincters, valves, muscles, or tissues.

We want, and you want, your anatomical target to be durable, beautiful, smooth, with just the right amount of squish and we are positively experts at all things squishy.

If you would like to have a choreographed hands-on interaction for surgeons with your medical device on your anatomical target with a predictable & repeatable outcome, every time, we have a knack for paring down a medical demonstration to the very essence of what is required to tell a story.

Please challenge us with the experience you would like to give surgeons. The part of the procedure where you really differentiate your medical device. The really squishy practice that will build their skills, giving them confidence in your approach.

And invite us to come meet with your team. It is a blast!

Absolutely beautiful models have been created for: Herniorrhaphy, Spinal Kyphoplasty, Laparoscopy, Transoral Incisionless Fundoplication, Percutaneous Nephrolithotomy, Lung biopsy, Liver biopsy, Pancreatic adenocarcinoma, Hysterectomy, Spinal Vertebroplasty, Myomectomy, Abdominoplasty, Bariatric Surgery Repair, Transjugular Intrahepatic Portosystemic Shunt, Wound Care, Endoscopic Retrograde Cholangiopancreatogram, Mastectomy & Mammoplasty, Colonoscopy, Endoscopy, Trabeculectomy, Vitrectomy, Cardiac Pacemaker Implant, Atrial Implant, Angioplasty, DBS, EVAR, Ureteroscopy, Glossectomy, Arthroscopy, Laryngoscopy, EUS FNA, and Polypectomy.

Tell us about your procedure and how you differentiate your medical device. We will create the most gorgeous vehicle giving you the most tempting hands-on experience for surgeons, that you and your team will be able to use anywhere & everywhere, around the globe. The PulseMDM opinion is that your model should be as cool as your medical device, as professional as your organization, totally congruent with all of your marketing and perfectly aligned with your brand. 

New Fully Customizable Insufflated Laparoscopic Trainer & Demo Model

Have you been searching for a laparoscopic training & demo model?

We now have a customizable lap trainer with a permanently insufflated stomach. Every model includes: torso base, external female genitalia with three openings; urological, gynecological & GI, posts to affix anatomy features & an insufflated stomach lid with soft ports placed in your preferred locations. And Options! You can adapt your model for an additional investment to demonstrate your medical device & procedure, giving surgeons an unforgettable experience with your approach.

Choose:
• Branding – your logo, message, brand names
• Male genitalia – two openings
• Sculpted organs (pictured) – totally ‘scopable’
• Navigable organs & tracts – practice steering, show maneuverability
• Operable organs & tissue – suture, staple, puncture, remove tumors, fibroids

Pulse Medical Demonstration Models can send you a proposal and quote for the base model, with estimates for the customization. Once we know how you want to customize your model, we will provide the specific investment. Give us a call today!

We design your model with the smallest footprint, the lightest materials, and the glossiest finishes, so that you can give your clients multi-sensory practice with your medical device on your targeted anatomy, anywhere & everywhere.

We know instinctively how to pare down your model to the very essence of what is required to tell your story and communicate the key sales messages of your brand. You get to provide a dynamic experience for surgeons, a choreographed hands-on interaction with a predictable & repeatable outcome. The model will be designed with tissue, vessels, organs, tracts, that are durable and can accommodate use, while still giving surgeons a real-surgical-setting feel. No ugly or creepy colors or materials are used in creating your model. We choose materials and finishes that are congruent with your brand and are representative of a cutting-edge medical company. Surgeons will want to try your approach and will actually be able to practice enough to gain confidence before trying the procedure on a patient.

More significant & memorable than photos, illustrations, apps, or animations, a model delivers the most successful outcome: more sales (for even your least experienced team member), more revenue, more profit, and a bigger market share. Your team will influence trial, adoption, and will impact the number of procedures performed in hospitals and medical facilities around the globe.

Because we are artists: beautiful & magical are in our criteria.

Because we are sales people: portable is the rule.

Contact Pulse Medical Demonstration Models today to start the design process for your custom model!

You can have everything you need to give surgeons experience with your device in a professional, beautiful & branded kit. Include your targeted anatomy, your medical device, tools & equipment, marketing materials & consumables. Kits are created to be a snap to set up, use & refresh. And are designed to be easy to carry, stow & store. Demonstrate your critical differentiators anywhere and give surgeons hands-on practice everywhere.

Let’s set up a phone call or you can invite us to your office. We will forward you a project questionnaire and ask for links to your brand, photos of your medical device, and videos of your procedure. Once we understand your goals we will begin sketching some model concepts that will give physicians a dynamic hands-on experience.

What if you could reduce or even eliminate animal and cadaver labs while increasing the number of times you get your medical device in surgeons’ hands?

What would that mean to your product launch, trial, and adoption?

How would it affect your expenses? How could it impact your revenues?

We know that giving surgeons the chance to test-drive your medical device; breaks open conversations, challenges convention, and can change long-held beliefs.

A dynamic custom model is designed to show the critical ways that you different your approach. The model will be engineered to provide an experience specific to your key strategic message. Models are made to be easy to use, carry, & refresh in any setting, in any location, around the globe.

We begin by understanding the story you are trying to tell and then providing model concept sketches to bring the idea to life, evaluate the interpretation, and get people in your organization excited about the idea. Then we edit & augment to meet all of your criteria and prepare a proposal with quote. There is no charge for the concept sketches or the conversations around them. We can bring examples of models (body parts and device replicas) we have made for other organizations to your location.

It is absolutely a blast. (P.S. If you want us to mail you this year’s valentine card, email us your mailing address)