Author: Allison Rae

A custom demonstration model made for your medical device and procedure is a model that has never been made before. 

An early step in creating your custom model is the model concept sketch.

To start, we will want you to tell us precisely the experience you want surgeons to have. You will tell us how the anatomy and the device need to interact. You will detail what the surgeon should see and feel and come up against. You will describe how you wish to differentiate your approach. And you will show us key features to highlight. When we have a good understanding we will provide a model concept sketch.

A model concept sketch does a bunch of things:

• It shows you what your model could look like
• Allows you to evaluate how your model would work
• Ensures our team’s interpretation fits your needs
• Gives you something that will engage your stakeholders
• And it may even help you to get the project financed!

Why is it good to have a model concept sketch?

The sketch provides a starting point to refine and assess the model design before the model is developed. We can base the sketch on our digital human or match it to images, videos, animations that your company has created. Eventually, existing data can be consulted and disease states, anatomical anomalies, or variations can be included.

How is the concept created?

Pulse MDM Founder; Allison Rae, has a knack, a true savant ability to ‘see’ the possibilities for your model. Combining her education as an Industrial Designer, a career in model making, and a love of all things anatomical, she knows what is possible and has mad skills in creating beautiful vehicles that deliver an unforgettable hands-on experience for surgeons.

What is possible with a model concept?

Sketches are generally simple renderings to make our (“our” as in your group and ours working together) initial ideas come to life and to give us all a much easier way to discuss options. Occasionally, we are asked to make a number of versions of the concept. We can do that for a fee. CAD drawings are provided later when the project has commenced as part of the design & development portion of model creation.

Anything else?

The model concept sketch is created at no charge to the client. We do this for a couple of reasons.

First; most of our clients in Medical Device training and marketing have never embarked on a product development project like creating a biliary tract, or 50 kidneys, or 300 pancreases, or 1,000 uteri, before. The sketch is the most concrete way we can communicate our ideas to you that will give you the confidence you need to take the next step and to get others to jump on board.

Second; the sketch is a road map that we use to quote the project realistically and to accurately plan what materials may be selected and what parts will be required.

Third; we are able to retain all rights to the design and get your agreement that you will not use the design to make a model with any other organization.

How can I start a project and get a sketch?

Ask for a Pulse MDM Project Survey. The survey is the first step in teasing out all of the criteria for the story you wish to tell and the experience you wish to give surgeons.

We can meet if you want to get your hands on some delightfully squishy body parts (I am not suggesting what that sounds like at first glance) or we can speak and you can tell us about what you would like to achieve.

If you have images and videos of your device and procedure, we would love to see them. (Allison jokes that she has seen so many hysterectomy videos that she could likely perform one in an emergency situation.)

If you want us to attend your next team meeting to dream about the possibilities, we will, with bags full of body parts, sales kits, and device replicas. It is a blast!

If you want to invite us to your next lab, Let’s Do It!

If you are already using a model but it is not quite meeting your needs, send it to us. Tell us what you like, what you don’t like, what you wish it could be, and what you wish it could do. We can talk renovation or new model creation using that existing model as the starting point.

And… if you have found yourself responsible for breathing life into an ancient product, Allison is ridiculously creative and can come up with surprising, uncommon, totally cool&groovy solutions that will absolutely grab a surgeon’s attention and give your associates a new way to spark critical clinical conversations.

Hmmm…. Should you?

A concept sketch is a no-risk way of considering if your organization could possibly;

WOW, participants at your next congress or conference,

Give surgeons repeated practice with your device before they are in the OR,

And a not-small-thing,

Discover how your team members in the field can offer a unique hands-on experience with your device in any setting, in every location, around the globe!

Let me know if you want us to take a colored pencil to paper.  

A custom model can be specifically crafted for you to perform a medical procedure using your medical device under ultrasound. The ultrasound materials will be visually congruent with viewing live tissue under ultrasound and tactilely accurate offering just the right feel, resistance, smoothness, squishiness, or pop. The anatomy targets will be clinically realistic, smartly designed, consumable, and replaceable. You can absolutely transform surgeon training, marketing demonstrations, interactive exhibits, even a presentation to the hospital value analysis committee by providing first-person hands-on practice. Give surgeons the experience they need, the skills they want, repeatedly, before they go into the OR.

Give your medical device sales and training teams a real-world, custom-made, demonstration model that gets clinicians’ attention and delivers exactly the hands-on experience you want them to have with your medical device. Contact Pulse Medical Demonstration Models today!

If you love medical models as much as we do, you’ll adore our creative approach to demonstrating any product you bring to us. Gorgeous. Portable. Durable. Even squishy. Let’s create your unique and custom sales, marketing, exhibit or training model, together!

“After the swine session the physicians went back to the room with the model to use it again solidifying their experience from the animal session.”

Medical Device teams can help surgeons advance skills and increase their confidence with a medical device and procedure through repeated hands-on practice. A model can provide a perfect vehicle to give more surgeons more opportunities to get experience with a device. Models can be used in any setting, in any location, and are designed to be portable, eye-catching, and totally congruent with an organizations marketing and training.

When you can marry the physician’s presentation with hands-on practice using your medical device, you create an environment where surgeons get experience, gain techniques, and build confidence before they are in a surgical setting. Pulse MDM clients have found that the custom choreographed training sets the stage for deeper clinical conversations where surgeons apply what they learned in the didactic portion of the program, taking what is conceptual, to realization.

Some clinical training sessions include a clinical coach, a physician speaker/presenter, and a group of physician participants. The model serves as a vehicle that ignites conversations with the entire group.

Can You Sway the Value Analysis Committee?

Donna, I wanted to give you this success story: one of our sales reps was using the new demo model to demonstrate our device to a prospective client. The physician liked how the model communicated the device’s value & unique capabilities so much that he actually took our device with the model to the hospital’s value analysis committee and demonstrated it for them. The committee approved our device and is working on replacing two devices that are currently in use at that facility with our product.           …R.L. Product Manager Endosurgery

If you are still mulling the idea of a custom demonstration model, here are five reasons to take the leap:

1. Surgeons; by their very nature, are hands on people.
2. Whenever you add ‘touch’ you boost comprehension & recall.
3. Communication is 55%Visual, 38%Vocal, & 7% Verbal.
4. Cadavers don’t (usually) come with replaceable parts.
5. Tangible & portable proof of your product superiority is hot!

We work with Medical Device groups every day, crafting vehicles that show how, where, and when a device is better than the competitor’s. We listen to you tell your story then design the surgical experience around that – how you distinguish your device, your approach to patient care, the way you influence trial & adoption and how you want to impact sales.

The Pulse MDM team gets ridiculously excited learning about a device and procedure and dreaming up ways to craft a visually striking, tactilely tempting, utterly unforgettable experience for surgeons. Let’s talk soon!

You can demonstrate your Medical Device and Medical Procedure and provide hands-on training with a custom model specifically designed to offer physicians a choreographed and repeatable tactile experience. Here are a few of the models we can create tailored to your demonstration needs:

Herniorrhaphy Training Model, Spinal Kyphoplasty Demonstration Model, Laparoscopy Training Model, Transoral Incisionless Fundoplication Demonstration Training Model, Percutaneous Nephrolithotomy Training Model, Lung biopsy Sales Model, Liver biopsy Training Model, Pancreatic adenocarcinoma Demonstration Model, Hysterectomy Demonstration Model, Spinal Vertebroplasty Exhibit Model, Myomectomy Demonstration Model, Abdominoplasty Training Model, Bariatric Surgery Repair Training & Demonstration Model, Transjugular Intrahepatic Portosystemic Shunt Training Model, Wound Care Sales Demonstration Model, Endoscopic Retrograde Cholangiopancreatogram Training Model, Mastectomy & Mammoplasty Demonstration Model, Colonoscopy Sales Demonstration Model, Endoscopy Demonstration Model, Trabeculectomy Training Model, Vitrectomy Demonstration Model, Cardiac Pacemaker Implant Exhibit Model, Atrial Implant Exhibit Model, Angioplasty Demonstration Model, DBS Exhibit & Training Model, EVAR Demonstration Model, Ureteroscopy Training Model, Glossectomy Demonstration Model, Arthroscopy Sales Demonstration Model, Laryngoscopy Training Model, EUS FNA Demonstration Model, and Polypectomy Sales Demonstration Model.

Do you have a plan to offer surgeons additional opportunities for hands-on practice with your medical device and procedure in 2024? A custom model is designed to show where, when, and how your product is better than your competitor’s through a fully choreographed and repeatable tactile experience. Model materials are crafted to respond to your device in a clinically realistic way and your selected anatomy can match your data, accommodate disease state variations, or express physical anomalies, interchangeably. Let’s talk soon to see if cool custom models could be part of your plans next year.