1. How frequently are you giving surgeons hands-on practice with your medical device?
Dr. Cardiologist says; “I really need to sample or trial a product first, ideally in a realistic environment before I commit. I want to use it, feel it, and get comfortable with it. It’s important for me to try a product and practice with it as much as possible before I use it on a patient.”
At Pulse Medical Demonstration Models we know the challenges of offering opportunities to try your device.
Having one animal or cadaver tied to one location on one date reduces the probability of providing training for your targeted specialists. And the total cost for each event can be considerable. Creating a custom model will give you the ability to offer clinically relevant practice and deliver training in groups or one-on-one in any setting, in any location.
2. During a lab, how many participants get to try your device?
Dr. Urologist says; “I want to practice the procedure myself and more than once. And it is critical that I’m not the only one who is familiar with the device and procedure. I want my whole team involved in the training. When we get repeat passes with the device that is where we really sharpen our skills.’
The focus is to design a model that gives all participants a fresh try. We want your potential clients to apply their knowledge gained during your didactic or KOL presentation, immediately and repeatedly.
3. Does the lab specimen always offer the tissue qualities or pathologies you would expect in a live patient?
Ms. Medical Device Executives says; “We want our clients to build confidence and develop accuracy essential for transitioning to the OR. If the anatomy doesn’t match our criteria or the tissue is degraded they will not gain assurance in our brand.
Our goal is select the materials, formulations, and assembly that provide the right softness, appropriate resistance, desired tortuosity, smoothness, stretch, finish and correct ‘pop’. We can create healthy and diseased organs, colluded vessels, tracts with strictures, and have conventions for interchangeable operable anatomy targets. Our medical device clients are involved in the selection and creation of the model which sometimes involves one or two preliminary or ‘ugly’ models to figure out the most difficult parts in accurately matching a clinical experience.
4. Is your anatomy target destroyed after one or two procedures?
Every surgeon deserves a fresh try with your medical device and procedure. Animals and cadavers offer limited use. A smartly crafted anatomy model can be designed with consumable & replaceable parts so that every participant can experience how you differentiate your device.
5. Can you offer clinicians a physical experience with your medical device in any setting?
There are no restrictions for where and when you can use a custom anatomy model. Easy to carry, set-up, and refresh, you can offer training with your medical device anywhere – hospital, office, exhibit, or hotel conference room. And compared to a lab animal or cadaver, clean-up is a breeze – you can pack up and go in a matter of minutes.
6. Will you deliver tangible training in new and emerging markets this year?
Our medical device clients tell us that their custom models are in the heaviest demand and in near-constant rotation in new markets. The clinicians in emerging markets really want to add new devices and procedures to their practices. They want to be on the cutting edge in terms of their peers. And they want to experience a new product or a new procedure first hand.
7. Do you have plans to increase trial with your medical device and procedure?
One client told us that their aim was to increase the overall number of procedures performed worldwide, through which they could achieve their goal of improving patient care. With their custom created urology training model and by partnering with local KOLs they found that by focusing efforts on clinician training they could dramatically impact procedures performed, the number of patients treated, and ultimately devices sold.
8. Are you building practical skills that surgeons can take into the OR?
Pulse MDM enables medical device manufacturing companies to provide surgeons with greater assurance in a new product & procedure as they safely practice, learn, and trial. Custom models simulate real-world surgical scenarios, empowering the clinician as he/she secures relevant experience and expertise related to clinical practice. As a result of increased, hands-on knowledge, Pulse MDM & each of our medical device clients, support physician’s pursuit of best clinical-economic decision making and optimal patient care.
Are you now imagining a custom medical demonstration and training model to support your efforts next year and beyond?
Let’s talk about your medical device, the procedure, the properties of your anatomy target, how you differentiate your device, and the hands-on experience you want to give surgeons.
Tell us a when you would like to speak or meet and ask for a Project Initiation Survey to give clinicians a custom hands-on experience with your Medical Device.
