Author: admin

Despite the overwhelming evidence that it’s the soldier, it’s actually the doctor.

The design process is what allowed the far-flung team of technologists, healthcare professionals, MIT professors, and students to design a ventilator and commence manufacturing within 30 days.

Our friends at global investment bank Canaccord Genuity report the following statistics on surgeries and visits based on late March surveys:  

It sounds like a cheap shot to say, “They call Pulse Medical Demonstration Models,” but, in fact, they do. 

The object on the left you can put on shelf.  The object on the right you can put in front of a patient or a physician. The one on left the will provoke reflection.   The one on the right will enable physicians to understand the impacts and advantages of surgical procedures and or new medical devices.  

The NTL Institute for Applied Behavioral Science lays it out pretty clearly with its well established Learning Pyramid.  Specifically when recipients are exposed to new information through a model or experience: 

• They remember nine times more  information than what is gained through reading alone.   
• They remember nearly five times more information than what is gained through listening alone.
• They remember about three times more information than what is absorbed through seeing alone.  

Higher levels of information retention lead to higher levels of engagement and higher sales.  That’s why I call medical demonstration models an inanimate sales force.  

I invite you to review our portfolio of models at pulsemdm.com, or to call or email at (267) 789-6515/allison@pulsemdm.  

Enthusiastically, 

Allison Rae

Sources: 

NTL Institute: https://www.ntl.org/about-us/ntl-legacy/

Learning pyramid: https://acrlog.org/2014/01/13/tales-of-the-undead-learning-theories-the-learning-pyramid/comment-page-1/

#healthcare #medicaldevices #medtech #training

Helping medical professionals develop their clinical skills is hard.  Medical device training models make it easier, less expensive, and more effective.    

A client at a global med-tech company, someone in the trenches of device marketing and education, recently wrote a recommendation on LinkedIn for Pulse Medical Demonstration Models and highlighted the key features of effective models:

• Must be durable.  A demonstration model gets used.  Over and over.  It needs to perform perfectly each time.  
• Must be visually striking.  Yes, a model must support your brand, but also must be physically provocative enough to attract users and facilitate use (and travel easily, which runway models rarely do).
• Must raise the bar.  A demonstration model must stand out against off the shelf models.  If you don’t care enough to put a device’s unique properties on display, why would a prospect or trainee?  

I invite you to review our portfolio of models at PulseMDM.com, or to call or email at (267) 789-6515/Allison@PulseMDM.  

Enthusiastically, 

Allison Rae

Note: The model pictured here was developed for the testing of suture placement and fastening during cardiac valve replacement surgery. The targeted anatomy was heart, aorta, ribs and skin.  To see the complete case study, visit https://www.pulsemdm.com/projects/thoracic-cavity-medical-device-rd-model/

When the method of drug delivery is part of the story you are trying to tell, a custom 3D model will elevate your presentation to internal review boards & investors while making training to clinicians, physicians, & patients even more engaging and dynamic. Show the action of drug delivery in a way that makes your approach unforgettable!

Models can be designed for:

• Injection, micro-injection
• Infusion, inhalants, ingestibles
• Bioresorbable, drug-eluting devices
• Allograft, allogeneic transplant, homograft
• Implantables, stents, scaffolds, balloons, transdermal patch

Contact Us

Let’s set up a phone call or you can invite us to your office. We will forward you a project questionnaire and ask for links to your brand, photos of your medical device, and videos of your procedure. Pulse Medical Demonstration Models will help make your presentations unforgettable.